Wellington College China

Role Description

JOB TITLE

Communications Manager (Chinese & English content lead)

DEPARTMENT

MKT

LOCATION

Shanghai

SUPERVISOR

Director of Marketing and Admissions/Head of Marketing

OBJECTIVES

We are seeking a skilled and dynamic Communications Manager to join our team. The Communications Manager will be responsible for developing and implementing effective communications campaigns both on and offline in both Chinese and English and across various paid, owned and earned channels and platforms and will take the lead in Chinese language communications both internally and externally from within the Marketing team. The successful candidate will demonstrate a strong appetite for creating content which inspires target audiences.

KEY RESPONSIBILITIES

Content Creation:

      -Generate, edit, and curate engaging and informative content for diverse internal communication channels, including social media, academic booklets,  newsletters, emails, announcements, and presentations.

      -Guarantee consistency in messaging and branding throughout all communication materials.

      -Be able to turn around impactful content in short period of time

Execute Communications Strategy:

      -Develop, execute, and manage a cohesive communication strategy internally and externally to effectively engage prospective families, current parents & employees, ensuring a coordinated and high-quality approach

      -Create and maintain a comprehensive communication calendar to ensure timely dissemination of information

      -Develop and maintain strong relationships with key internal stakeholders, including department heads, faculty, and parent-teacher associations, to ensure alignment and collaboration in communication efforts 

      -Lead regular content brainstorming sessions and deliver impactful content streams from across the community 

Communication channels management

Translation and proofreading:

       -Translate a variety of communications materials, including press releases, articles, booklets, emails, announcements, presentations, and written materials, from English to Chinese, while preserving the intended meaning and tone.

       -Review translated internal communications materials to ensure accuracy, consistency and language usage

       -Employ translation tools, software, and resources effectively to improve translation efficiency and maintain consistency across projects

Metrics and Analytics:

      -Evaluate the effectiveness of communication efforts through data-driven reporting and analysis and then apply data-driven adjustments to communications strategies as necessary

      -Deliver regular reports on key communication metrics to line manager

Any other duties commensurate with the post

The job description is not exhaustive and may be amended following appropriate consultation in the light of business needs.

Capabilities needed

• Strong writing abilities in both Chinese and English 
• High level of professionalism
• Strong ability to self-manage multiple information streams and multiple tasks
• Strong interpersonal skills
• Ability to work at a fast pace to deliver outcomes 

Expected experience

• Background in media, PR, marketing, or communications, in house or from within Agency (5 or more years of experience)
• Experience managing multiple native and international social media channels
• Experience developing content from concept to storyboard through to release
• Familiarity with education industry
• Appreciation for learning

The successful candidate will also have to pass our safeguarding standards