Wellington College China

JOB TITLE

Digital Media Designer (Digital Marketing Focus)  

DEPARTMENT

Digital Media Designer (Digital Marketing Focus)  

LOCATION

Tianjin

SUPERVISOR

Marketing Manager

OBJECTIVES

We seek a creative Digital Media Designer with a strong focus on digital marketing to produce engaging visual content that drives brand awareness, engagement, and conversions. You’ll collaborate with cross-functional teams to design assets aligned with marketing strategies and campaign goals.

Job Description:

• Design & Development: Create digital assets (social media graphics, banners, email templates, web visuals) optimised for engagement and platform-specific requirements.  
• Campaign Collaboration: Partner with digital marketing, content and branding teams to develop cohesive creative campaign strategies (e.g., product launches, seasonal promotions).   
• Trends & Best Practices: Stay updated on design trends, digital marketing tools, and platform algorithms to ensure cutting-edge content.  
• Multimedia Production: Develop animations, video edits, and motion graphics for social media, ads, and websites.  
• Optimization & Testing: Conduct A/B testing on visuals and use analytics to refine designs based on performance metrics (CTR, conversions).  
• Brand Consistency: Ensure all content adheres to brand guidelines and maintains a unified voice across channels.  
• Project Management: Manage multiple projects, meet deadlines, and adapt to shifting priorities in agile workflows.   

KEY RESPONSIBILITIES

• The creation of all digital visual designs, including typography and visual concepts, for all print and digital platforms for the school
• Concept development, design and overseeing the production of all school collateral materials, including newsletters, advertisements, flyers, invitations and brochures
• Management of printing to ensure brand and budgets are maintained
• Management and maintenance of graphic files, including logos, photos and artwork
• Meeting all deadlines set and
• Assisting with special events when needed
• Work towards and attain the yearly KPI targets

BASIC QUALIFICATION

Education: Bachelor’s Degree or above

Major: Graphic/Digital Design

Language: Mandarin and English

Working experience: 2 years +

EXPERTISE

• Education: Degree in Graphic Design, Digital Media, Marketing, or related field.  
• Experience: 2+ years in digital design, preferably in digital marketing or agency settings. Portfolio required.  
• Technical Skills: Proficiency in Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma/Sketch, and CMS platforms.  Experience with video editing/motion graphics.  
• Digital Marketing Knowledge: Understanding of social media algorithms, and digital marketing best practices.  
• Language: Bilingual proficiency in English and Chinese with excellent written and verbal communication skills in English.  
• Soft Skills Strong time management, attention to detail, and ability to translate marketing objectives into visuals.  

As an employer of choice, Wellington College China is committed to making professional learning and personal development central to its ethos and approach. WCC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.