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General information

Business unit
Early Years Campus Shanghai
Working Calendar
Non Academic

Description & Requirements

EYCS Digital Marketing Officer

ABOUT US 

We are Learners, Connectors and Changemakers 

At Wellington College Education (China), we offer a pioneering education to serve and help shape a better world. We inspire our children to be the best version of themselves, to take pride in where they come from and to be the change they wish to see in the world. 

 

The Wellington College, United Kingdom (TWC)

Wellington College in England was founded by Queen Victoria in 1859 as a national monument to Britain’s most renowned military figure, the Duke of Wellington. Over 160 years later, the College is one of the most respected schools in the United Kingdom and one of its greatest educational institutions — pioneering, innovating, and transforming education for girls and boys. 

 

Wellington College Education (China) (WCEC)

Wellington College Education (China) is part of Wellington College Education, a global network of schools united by a 160-year history of excellence with roots in the UK. We operate premium international schools under the Wellington brand and bilingual schools under the Hiba brand. We currently have six campuses in four cities in China, including Tianjin, Shanghai, Hangzhou and Nantong, with a school soon to open in San Francisco as well. Together, our schools serve more than 5,000 pupils.

Guided by a shared vision of pioneering education to serve and help shape a better world, we are an inclusive community of unique individuals with passion, integrity and a commitment to our pupils and each other. Grounded in our five core values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together as one team, one family. 

 

WCEC Central Office 

To support our schools in achieving excellence, a group of senior leaders in the Central Office set standards and strengthen operations. The Central Office provides expertise in human resources, finance, legal, marketing, facilities, academics and more. It provides support for schools within the organisation while leading new projects in China and beyond, from the design to curriculum development to pre-opening, the team plays a vital role across the organisation. 

 

Working for Wellington College Education (China) 

WCEC is an inclusive community of unique individuals with passion, integrity and a commitment to each other. Grounded in the Wellington Values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together.

 

We empower our employees to grow, with a confidence that inspires our colleagues, opens new opportunities and adds real value to everything we do.

 

At Wellington, we are our people, and we pride ourselves on the care and opportunities we provide to our employees. Over 50% of our most senior leaders are promoted internally. We offer an exceptional range of learning and development opportunities. These include our internal and external coaching programmes, the WCEC High Potential Leadership Programme and a wide range of academic and non-academic training courses designed to take employees through to middle leadership, senior leadership and beyond. To view our full directory of learning and development opportunities, please see the WCEC Course Directory.

 

Wellington College Education (China) has been awarded the HR Asia ‘Best Companies to Work for in Asia’ Award for 5 years running. 

 

Role Description

 

JOB TITLE

Digital Marketing Officer

 

DEPARTMENT

Admissions and Marketing Department

LOCATION

Shanghai

SUPERVISOR

Head of Admission and Marketing of EYCS

 

 

OBJECTIVES

 

The role of this post is to assist line manager on the areas of digital marketing, website and data/research report 

 

The role combines hands-on execution with analytical insight — managing digital channels, content, and campaigns to generate high-quality leads and enhance the school’s online presence in alignment with regional and group marketing strategies

KEY RESPONSIBILITIES

 

Digital marketing strategy and campaign implementation

  • Support line manager implementing digital marketing strategy in terms of daily execution and deliver on time.
  • Plan, execute, and optimise paid media campaigns (including but not limited to SEM, display, social ads) with a focus on leads generation ROI.
  • Leverage Group digital tools to implement CRM/SCRM campaigns to improve funnel conversion rate
  • Work closely with the Admissions team to align digital initiatives with enrolment goals

 

Digital marketing and social media daily operation 

  • Oversee and manage EYCS digital platforms including but not limited to website,  WeCom, WeChat, Red Note, Email marketing, etc.
  • Support content distribution through EYCS owned social media (WeChat, RedNote and other media accounts) in collaboration with communication officer.
  • Manage SEO and SEM for EYCS, ensuring website content is accurate and optimized for search engines including Baidu, Google and other potential ones.

 

Research, Tracking and reporting

  • Measure, track and report performance metrics of all digital campaigns and channels against ROI and KPI goals.
  • Provide clear insight and recommendations based on data analysis.
  • Be responsible for EYCS marketing dashboard data upload and check according to group wide marketing effectiveness guideline. 
  • Research and analyse competitors’ activity, collect of competitors’ collateral and publicity on a monthly basis.
  • Assist line manager to conduct detailed annual market research of local area

    BASIC QUALIFICATION
    Education: Bachelor’s or above
     
    Major: Marketing, Communications, Digital Media, or a related field 
     
    Language: Fluent in both Chinese and English
     
    Working experience: At least two years working experiences in Digital Marketing, ideally in the education or service sector
     
    Management experience (if applicable):
     
     

    EXPERTISE
    • Hands-on experience with social media platforms including but not limited to WeChat Account, Shipinghao, RedNote, WeChat ecosystems, JingSocial, and other China-specific platforms
    • Familiarity with CMS, CRM systems, and lead nurturing workflows
    • Strong understanding of online campaign management, analytics, and data interpretation
    • Experience with social media management, and media buy. 

     
     
    PREFERRED APTITUDES
    • Interested in working in a school environment
    • Pro-active communication with stakeholders to understand and meet with EYCS’ high expectations 
    • Great organisational skills
    • An eye for detail and deep insights
    • Managing time properly to ensure on-time delivery, contingency solution and high-quality cross-campus support