Wellington College Education (China)

Marketing Manager

ABOUT US 

We are Learners, Connectors and Changemakers 

At Wellington College Education (China), we offer a pioneering education to serve and help shape a better world. We inspire our children to be the best version of themselves, to take pride in where they come from and to be the change they wish to see in the world. 

The Wellington College, United Kingdom (TWC)

Wellington College in England was founded by Queen Victoria in 1859 as a national monument to Britain’s most renowned military figure, the Duke of Wellington. Over 160 years later, the College is one of the most respected schools in the United Kingdom and one of its greatest educational institutions — pioneering, innovating, and transforming education for girls and boys. 

Wellington College Education (China) (WCEC)

Wellington College Education (China) is part of Wellington College Education, a global network of schools united by a 160-year history of excellence with roots in the UK. We operate premium international schools under the Wellington brand and bilingual schools under the Hiba brand. We currently have six campuses in four cities in China, including Tianjin, Shanghai, Hangzhou and Nantong, with a school soon to open in San Francisco as well. Together, our schools serve more than 5,000 pupils. 

Guided by a shared vision of pioneering education to serve and help shape a better world, we are an inclusive community of unique individuals with passion, integrity

and a commitment to our pupils and each other. Grounded in our five core values, we are a workplace where ideas are realised, bonds are forged and futures

can be shaped together as one team, one family. 

WCEC Central Office 

To support our schools in achieving excellence, a group of senior leaders in the Central Office set standards and strengthen operations. The Central Office provides expertise in human resources, finance, legal, marketing, facilities, academics and more. It provides support for schools within the organisation while leading new projects in China and beyond, from the design to curriculum development to pre-opening, the team plays a vital role across the organisation. 

Working for Wellington College Education (China) 

WCEC is an inclusive community of unique individuals with passion, integrity and a commitment to each other. Grounded in the Wellington Values, we are a workplace where ideas are realised, bonds are forged and futures can be shaped together.

We empower our employees to grow, with a confidence that inspires our colleagues, opens new opportunities and adds real value to everything we do.

At Wellington, we are our people, and we pride ourselves on the care and opportunities we provide to our employees. Over 50% of our most senior leaders are promoted internally. We offer an exceptional range of learning and development opportunities. These include our internal and external coaching programmes, the WCEC High Potential Leadership Programme and a wide range of academic and non-academic training courses designed to take employees through to middle leadership, senior leadership and beyond. To view our full directory of learning and development opportunities, please see the WCEC Course Directory.

Wellington College Education (China) has been awarded the HR Asia ‘Best Companies to Work for in Asia’ Award for 6 years running. 

JOB TITLE

Marketing Manager

DEPARTMENT

Non-Academic

LOCATION

Shanghai

SUPERVISOR

Principal of EYCS

OBJECTIVES

The Marketing Manager plays a critical role in leading, coaching, and guiding the team responsible for planning, executing, and evaluating all aspects of the Early Years Campus marketing strategy. 

The primary focus of this role is to design and implement integrated marketing campaigns that build a compelling brand presence for Early Years Campus Shanghai (EYCS). The School’s marketing strategies should be designed to increase brand awareness, driving qualified enquiries, nurturing prospective families through the admissions funnel, and positioning EYCS as the premier choice for early years education. 

KEY RESPONSIBILITIES

Marketing

•      Evaluate, develop and implement EYCS marketing strategy and plan (including the website, digital marketing & social media, advertising and public relations) to enhance EYCS’s reputation and achieve overall admission objectives whilst working closely and collaboratively with sister schools in Shanghai to support brand efficacy.

•      Develop specific integrated marketing campaigns with timeline, budgets as well as clear roles and responsibilities within the team.

•      Manage Marketing budget and ROI of marketing activities carried out

•      Support internal and external events and coordinate special projects as needed, liaising with the academic and non-academic teams ensuring a ‘whole school’ approach.

•      Develop an annual outreach programme that widens the school’s network and positive relationships and reputation in and with the community

•      Constantly review the market and identify new trends and competitors that might impact performance

•      Act as brand guardian and ensure that all materials produced are consistent with the brand.

•      Actively represent the school in local community, business and networking events, always promoting the reputation of EYCS.

LEADERSHIP

•      Lead and coach the marketing team to deliver against targets and to always ensure delivery of a high-quality admissions process, including responsibility for performance appraisals and development plans to the team are continuously developed and engaged.

•      Work closely alongside the Principal and SLT to promote a positive work culture and high levels of employee engagement

•      Develop relationship with other Directors of Marketing and Admissions in the Group and with WCEC Central Office to share best practice and promote collaboration. Attend Group-wide Marketing meetings as required.

•      Provide training and development for the team.

•      Strong performance management skills and ability to grow and lead a high performing team.

•      Work closely alongside the Principal to operate Huili Fund and Charity Fund.

BASIC QUALIFICATION

Education: Bachelor’s degree or above, with a preference for marketing or business major.

Major: Native English or Chinese speaker. Good command in written and spoken English.

Language: Native English or Chinese speaker. Good command in written and spoken English.

Working experience: 

PREFERRED APTITUDES

As an employer of choice, Wellington College Education (China) is committed to making professional learning and personal development central to its ethos and approach. WCEC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.