Wellington College Education (China)

OBJECTIVES 

The Marketing Project Manager will be a key member of the HAS Marketing and 

Advancement Department, reporting directly to the Director of Marketing and 

Advancement (DAM). The postholder supports the DAM in delivering the school's 

marketing and admissions objectives while carrying out a dedicated mandate 

for group-facing support to sister schools and new projects. 

The role has a dual mandate: 

1. Within HAS: Support the DAM in the execution of marketing strategies, 

campaign management, content development, and admissions-related 

marketing activities, working collaboratively with the wider marketing team. 

2. Group-facing: Provide dedicated, systematic support to sister schools and new 

projects (both domestically and internationally) in areas such as annual 

marketing planning, channel strategy, content guidance and admissions sales 

training. 

The Marketing Project Manager will work closely with the DAM to ensure that group?

facing support is delivered as a departmental capability, drawing on the expertise of 

the wider HAS marketing team, rather than as the work of a single individual. 

The role is designed as a deliberate leadership incubation opportunity, preparing the 

incumbent for future marketing leadership roles within the group (e.g., Marketing 

Manager, DAM at HAS or a sister school, or group-level marketing leadership). 

The Marketing Project Manager must be willing and able to travel domestically and 

internationally as required to support sister schools and new projects.KEY RESPONSIBILITIES 

Strategic Marketing Support within Hiba Academy Shanghai (HAS) 

• Support the DAM in the development and execution of HAS's annual 

marketing strategic plan, ensuring alignment with enrolment targets and 

brand positioning. 

• Contribute to market research and competitor analysis to identify 

opportunities for growth and improvement. 

• Ensure all marketing materials and campaigns are consistent with the 

Hiba brand identity and values. 

• Support the DAM in representing the school at key events and acting as 

a brand ambassador in the community. 

• Support internal and external branding events as needed, liaising with 

academic and non-academic teams to ensure a "whole school" 

approach. 

Group-Facing Responsibilities 

Pillar 1: Support for Overseas Projects (Founding Stage) 

• Annual Marketing Strategic Plan: Lead the development of market-entry 

and annual marketing plans for new school projects, in close 

collaboration with the DAM and local project leads. 

• Marketing Channel Identification: Research and recommend high?

impact marketing channels for new markets; guide local marketing 

teams on channel strategy. 

• Content Development Guidance: Work with project marketing teams to 

ensure brand-aligned, market-relevant content development. 

• Admissions Sales Training: Develop and deliver training modules for 

admissions teams in founding-stage schools, covering sales processes, 

parent engagement, and conversion strategies. 

Pillar 2: Support for Sister Schools 

• Annual Marketing Plan: Collaborate with sister school leadership to 

develop comprehensive annual marketing and admissions plans, aligned 

with group brand standards and local market realities.• Strategic Planning Documents: Lead the creation of reusable frameworks, 

such as communication scripts, admissions sales tools, and brand 

guidelines, which sister schools can adapt. 

• Performance Monitoring: Work with the DAM to establish clear reporting 

mechanisms that track progress and provide support to sister schools on 

marketing and admissions initiatives, while ensuring alignment with 

academic messaging (coordinated with HAS academic team). 

Pillar 3: Group-Level Brand Strategy & Succession 

• Hiba Branding Strategy: Support the DAM in developing a cohesive brand 

strategy for all Hiba sister schools, ensuring consistency while allowing for 

local differentiation. 

• Successor Development: Serve as a potential successor for the DAM or 

group-level marketing leadership roles, with structured development 

opportunities and mentorship. 

• Group-Level Collaboration: Participate in cross-school marketing working 

groups, sharing best practices and identifying opportunities for centralized 

efficiency. 

Team Collaboration 

• Work collaboratively with the wider HAS marketing and admissions team, 

fostering a culture of creativity, accountability, and continuous 

improvement. 

• Support the DAM in training and developing team members, contributing 

to a high-performance culture. 

• Develop and maintain positive relationships with the DAMs and marketing 

leads at sister schools, sharing best practices and promoting collaboration 

across the group. 

Performance Measurement & Reporting 

• Monitor and report on the effectiveness of marketing initiatives (both HAS 

and group-facing), providing insights and recommendations for 

improvement. 

• Track and report on group-facing KPIs, including project milestones, sister 

school satisfaction, and talent development progress. 

• Prepare bi-annual reports for group leadership on group-facing activities, 

impact metrics, and succession readiness.Other Duties 

• Undertake other professional duties as reasonably delegated by the 

Director of Marketing and Advancement. 

• Be willing and able to travel domestically and internationally as required 

to support sister schools and new projects. 

BASIC QUALIFICATION 

• Education: Bachelor's degree or above in Marketing, Business, 

Communications, or a related field (overseas education background is 

preferred) 

• Language: Native or professional fluency in both Chinese and English 

(written and spoken) 

• Work Experience: Minimum 5–8 years in marketing, preferably in premium 

service sectors (education, luxury, or MNC environment) 

• Management Experience: Experience in managing projects or 

coordinating across multiple teams; formal line management experience 

is not required but is an advantage 

• Multi-Market Experience: Experience with multi-market or multi-site 

operations is strongly preferred 

All staff are expected to uphold the school's values by: 

• Safeguarding and promoting the welfare of children 

• Supporting and promoting the school's culture, reputation, and strategic 

objectives 

• Complying with the school's Code of Conduct and other policy and 

regulatory requirements 

• Building relationships with students, staff, and parents based on respect, 

trust, and shared purpose 

• Behaving ethically and with appropriate confidentiality and sensitivity 

• Modelling punctuality and adherence to organisational deadlines 

• Supporting the Hiba Academy Values 

Additional Expertise: 

• Experience in integrated campaign management across multiple 

channels 

• Strong proficiency in marketing tools and platforms 

• Understanding of the education sector is preferred but not essentialPreferred Aptitudes 

• Excellent communication and interpersonal skills, with proven ability to 

communicate effectively across different cultures 

• Strong strategic thinking and planning abilities, with attention to detail 

• Proven ability to work with metrics, numbers, and trends, and develop 

recommendations for action based on data analysis 

• Personal integrity, accountability, and credibility 

• Strong mindset for continuous improvement to meet or exceed 

expectations 

• Commitment to quality and attention to detail 

• Strong project management skills, with ability to manage multiple projects 

concurrently 

• Team player with ability to coordinate across multiple teams 

• Resilience, energy, and a strong work ethic 

• Willingness to travel domestically and internationally on a regular basis to 

provide on-ground support for group initiatives 

• Warm personality and ability to represent the school positively in the 

community 

As an employer of choice, Wellington College Education China is committed to 

making professional learning and personal development central to its ethos and 

approach. WCEC fully recognises its responsibilities for safeguarding children. Our 

safeguarding policy applies to all staff, governors and volunteers working in the 

Group.