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General information

Business unit
Early Years Campus Shanghai
Working Calendar
Non Academic

Description & Requirements

Senior Communication Officer


ABOUT US 

 

Wellington College Education China is a partner of Wellington College in England.   It has three schools in Shanghai, all close to each other, not far from the heart of this exciting, international city.   Our schools provide an outstanding education for more than 5,000 local and international children aged between 2 and 18 years old. Wellington College Education China are also winners of HR Asia Best Employers to work for Award, 2020.

 

Hiba Academy Shanghai is Wellington’s bilingual school for Chinese students, which opened in August 2016. There are now more than 1,200 pupils in Hiba Academy Shanghai Nursery (Early Years 1-4) and Hiba Academy Shanghai (grades 1 to 9) and this August saw the opening of our state-of-the-art high school building and the start of IGCSE courses. Over the next three years, the school is expected to grow by more than 100 pupils per year and will be offering the IBDP.    

 

Hiba Academy Shanghai combines Wellington’s holistic British approach to educating the whole child, with the enduring strengths of the Chinese curriculum and focus on learning. We talk about giving our pupils the best of both worlds. Half of our lessons are in English and half in Chinese. Half of our teachers are English-speakers and half are Chinese. It is our desire to imbue every pupil with our five core values: courage, integrity, respect, kindness, and responsibility. We encourage and expect our Chinese pupils to develop the Wellington identity: to be inspired, intellectual, independent, individual, and inclusive.


Hiba Academy Shanghai provides pupils access to an education rooted in the traditional values and the progressive approach to learning synonymous with Wellington College. The vision is to inspire pupils to become intellectual, independent, individual and inclusive; our Hiba identity. This will be based on a model that establishes a strong understanding of the rich and deep heritage and culture of China and being Chinese, while also establishes the values, aptitudes and knowledge needed to be an effective global citizen. We aim to prepare pupils for success during and after life at the school. 

 

Within a culture of shared vision, mutual respect, connection and belonging, open communication and inclusive practice, the teacher will form an integral part of a close team who aspire to continually develop and evolve in their personal and professional development.   

 

Wellington College Education China Schools are committed to safeguarding and promoting the welfare of children. Assessment and testing of applicants’ suitability to work with children is an integral part of the selection process.


Role Description

 

JOB TITLE

Senior Communication Officer 

DEPARTMENT

Admissions and Marketing 

LOCATION

Shanghai

LINE MANAGEMENT

Head of Admissions and Marketing of EYCS

 

OBJECTIVES

We are seeking a skilled and dynamic Senior Communication Officer to join EYCS Admissions and Marketing team. The Senior Communication Officer will be responsible for developing and implementing effective communications campaigns both on and offline in both Chinese and English, across various paid, owned and earned channels and platforms. The successful candidate will demonstrate a strong appetite for creating content which inspires target audiences. 

 

KEY RESPONSIBILITIES:

Content creation:

  • Support Head of Admissions and Marketing of EYCS with developing EYCS’ annual communication plan and content roadmap
  • Draft and develop high-quality content on time according to the annual communication plan, including but not limited to owned (website, WeChat, marketing materials), paid (media partners) and earned media channels
  • To interview pupils, parents, teachers and relevant staff members with a view to creating accurate and insightful content. Collaborate with marketing and school teams to develop WeChat articles (with the quantity according to the content plan)
  • Lead on content preparation for all marketing deliverables including but not limited to prospectuses, academic booklets, yearbook, and themed campaigns
  • Keep the content up to date on a yearly basis or up to the currently needed timeframe
  • Support/lead video script development and video shooting into visualized storytelling to supply EYCS’ video accounts with dedicated themed videos
  • Proofread all the content in Chinese and have them delivered in a polished and readable format and keep the bilingual content aligned

 

Media communication:

  • Develop media relationships
  • Coordinate annual media plan with media
  • To develop quality content for best identified Chinese media exposure
  • Support Head of Admissions and Marketing to develop the media kits, press releases and media coverage when needed
  • Assist the Head of Admissions and Marketing in researching trends in the education industry and competitors' topics and activities
  • To be sensitive with hot topics, to connect suitable hot topics with brand information
  • To keep an eye on peer competitors’ dynamic branding performance for notable reference
  • Monitor, moderate, and respond to audience comments and queries in a timely and professional manner to foster a positive online community

 

Graphic Design:

  • Take direction from written or spoken ideas and convert them seamlessly into images, layouts and other designs. 
  • Organizing the production of proofs and liaising with suppliers.
  • Preparing designs for digital or print publication.

 

Any other duties commensurate with the post or requested by the Head of Admissions and Marketing of EYCS.

 

The job description is not exhaustive and may be amended following appropriate consultation in the light of business needs.


JOB QUALIFICATIONS:

•Bachelor’s degree or above

•5 years or more of professional experience in media, PR, marketing, or communications, gained either in-house or at an agency

•Strong writing abilities in both Chinese and English

•High level of professionalism

•Strong ability to self-manage multiple information streams and multiple task

•Outstanding interpersonal skills and the ability to communicate effectively with a diverse range of people and in cross-cultural environments.

•Well-organised and an eye for detail

•Ability to work at a fast pace to deliver outcomes

•Willing and able to work long hours and weekends for events.

•Experience managing multiple native and international social media channels

•Experience developing content from concept to storyboard through to release

•Familiarity with education industry

•Appreciation for learning

 

 

 

Please note that any application with missing materials will not be considered.

 

Wellington College International Shanghai is totally committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to enhanced pre-employment clearance, including identity checks, criminal background checks, qualifications checks and employment checks to include an exploration of any gaps in employment.

 

As an employer of choice, Wellington College Education China is committed to making professional learning and personal development central to its ethos and approach. WCC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and working in the Group.