Wellington College Education (China)

Why Choose Wellington? 

1. Professional Growth: 

• Tailored professional development pathways for all staff. 
• Comprehensive CPD programs covering teaching methodologies, cultural awareness, and non-academic skills such as public speaking and finance. 
• Three specialized leadership programs for middle, senior, and high-potential leaders. 
• An internal coaching program designed to help you thrive. 

2. Exceptional Benefits: 

• Highly competitive salary package. 
• High-quality, fully furnished housing. 
• Annual return airfare for employees and dependents. 
• Comprehensive medical insurance for employees and dependents. 
• Full tuition support for up to two school-age children (3 years and above). 
• Full visa application support. 

3. Life in Hangzhou: 

• A modern, forward-thinking city surrounded by natural beauty and rich culture. 
• Home to the UNESCO World Heritage Site, West Lake. 
• A thriving tech hub, hosting giants like Alibaba, with widespread cashless convenience. 
• Just 45 minutes by high-speed train to Shanghai. 

RESPONSIBILITIES

• Understand brand standards, manage the short video and live stream tasks in the college, conduct quality control of the video content, breakdown tasks and supervise the implementation. Stay highly sensitive to the latest social media algorithms, formats, and viral trends to continuously innovate content delivery. 
• Assist the Marketing Manager and Director of Admissions and Marketing in developing and implementing a short-video and social media content strategy tailored to the education field and school characteristics, driving consistent organic growth and community engagement across school channels. 
• Understand audio-visual language, cooperate with the school marketing team to complete the organisation of video material, participate in the production of creative scripts or content, cooperate with the director of marketing and admissions for video ideas, and able to make reasonable suggestions on camera articulation, rhythm, music, etc. 
• Provide post-editing technical support for short videos to ensure that it is completed successfully and on time. 
• Provide training for team members on relevant filming and editing techniques, allocate filming and editing tasks rationally, and ensure that the produced final videos meet the requirements. 
• Assist the Director of Marketing and Admissions in setting up the school's live streaming platform and provide the necessary technical support. 
• Manage the school's social media and live stream accounts on various platforms like WeChat Channel, Red (Xiaohongshu), and Douyin, taking ownership of the end-to-end content publishing workflow. 
• Track, gather, and analyze social media operational metrics (e.g., views, engagement rates, follower growth, conversion metrics) on a regular basis, providing data-driven reports and insights to assist the line manager in optimizing digital marketing campaigns.
• Collect, consolidate, and analyze data from the school’s digital marketing campaigns and online advertisements (e.g., paid ads on WeChat, Douyin, search engines, etc.), tracking key performance indicators (KPIs) such as CPL, CPE, and conversion rates to evaluate ROI and provide optimization recommendations.
• Support other works of the Marketing and Admissions team. 

REQUIREMENTS

• Bachelor’s degree in marketing, journalism, film and video editing, digital media, and other related majors
• CET band 6, able to communicate in English for daily work
• Minimum 3 years’ experience in video editing
• Proficiency in using professional video editing software (such as Final Cut Pro, Premiere, DaVinci Resolve or CapCut etc.) or other video-editing-related software. 
• Proficiency in or active adoption of mainstream AI tools (such as ChatGPT, Midjourney, AI video/audio editing software, etc.) to optimize content ideation, scriptwriting, storyboard planning, and visual production, effectively enhancing workflow efficiency.
• Deep experience in working with short video platforms or live streaming platforms is preferred. Must possess a keen sense of trending topics, viral logic, and audience psychology on platforms like WeChat Channel, RED, and Douyin. 
• Has excellent creative ideas, flexible writing style and thinking, loves short video field, and has some design and image processing skills. Proven ability to translate brand messages into engaging, platform-native social content. 
• Strong digital marketing and data analysis mindset. Ability to independently operate content, plan, execute, evaluate, and extract practical insights from social media backend data to continuously improve video and account performance. 
• Rich experience in live stream on different social media platforms, have the knowledge to set up the live stream system and equipment in our school. 
• A team player capable of communicating with related personnel to realise visual effects and ensure that the videos are uploaded properly and that the project is followed up with quality.

PREFERRED APTITUDES

• Be creative, with a keen eye for detail
• Have excellent technical and photographic skills
• Have good communication and people skills

For more detail information, please refer to the Job description below.  

As an employer of choice, Wellington College Education (China) is committed to making professional learning and personal development central to its ethos and approach. WCEC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.