Video Producer - Shanghai - 1032 - Wellington College Education (China)

General information

Business unit

Wellington College International Shanghai

Working Calendar

Non Academic

Description & Requirements

Role Description

JOB TITLE

Video Producer

DEPARTMENT

Marketing

LOCATION

Shanghai

LINE MANAGEMENT

Communication Manager

KEY RESPONSIBILITIES

End to End Video Production Ownership

Own the full video production lifecycle, including concept development, scripting/storyboarding, filming, editing, post - production, and final delivery.
Translate communication objectives and briefs into compelling video concepts and visual narratives.
Independently manage production timelines to ensure videos are delivered on time and to agreed standards.

Filming & Post-Production

Carry out on site filming across campus, classrooms, events, and activities, ensuring safeguarding and school protocols are followed.
Edit video content to a high production standard, including colour grading, sound optimisation, subtitling, and formatting.
Ensure consistency with WCIS brand guidelines, tone of voice, and visual identity.

Content Collaboration & Stakeholder Support

Work closely with the Communication Manager to align video output with the broader communications and marketing plan.
Collaborate with Admissions and Academic teams to support campaigns, Open Days, pathway initiatives, and key school events.
Advise internal stakeholders on video approaches, formats, and feasibility where needed.

Multi-Platform Delivery & Optimisation

Adapt and optimise video content for different platforms and use cases, including website, social media (e.g. WeChat, Video Account, Xiaohongshu), presentations, and internal communications.
Ensure videos meet platform specific best practices in format, length, aspect ratio, and captions.
Support basic performance review of video content (e.g. engagement, views) and refine future outputs accordingly.

Asset, Equipment & Process Management

Maintain an organised archive of video footage and final assets.
Manage video equipment responsibly and ensure good production standards.
Continuously refine and streamline video production workflows to improve efficiency and quality.
Manage and coordinate third‑party video and photography vendors to ensure high‑quality, on‑brand delivery.

Others and Photography

Undertake other related duties as required by the Communication Manager and Marketing Head.
Manage a year-on-year photograph database to ensure easy access to internal teams.
Create dedicated photos to facilitate the annual content roadmap.

PERSON SPECIFICATION

Essential

Demonstrated ability to manage end‑to‑end video production independently.
Strong filming and editing skills with a high standard of visual storytelling.
Excellent attention to detail, with the ability to handle multiple projects simultaneously.
Proactive, reliable, and comfortable working in a dynamic school.
Strong collaboration and communication skills.
Alignment with WCIS values and commitment to high‑quality education.

Desirable

Experience producing video content within an education or school setting.
Familiarity with parent‑facing and recruitment‑focused communications.
Awareness of social‑first video trends and formats.

Education & Experience

Bachelor’s degree or above in media, communications, film, journalism, or a related field.
4 years’ relevant experience in end-to-end video production.
Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
Ability to work in both English and Chinese.
Experience with AI‑assisted tools for video production and post‑production is a plus.

As an employer of choice, Wellington College Education (China) is committed to making professional learning and personal development central to its ethos and approach. WCEC fully recognises its responsibilities for safeguarding children. Our safeguarding policy applies to all staff, governors and volunteers working in the Group.